Search Engine Optimization
Building a web site is just the half of it. You will need people to be able to locate your site when typing in particular words and phrases in Google, Yahoo, MSN, and all the other major search engines. When we build your website this is taken into consideration from the time we begin the production process. We also have several clients that we just do SEO Marketing for.
The goals of Get Your View LLC.’s Search Engine Optimization efforts are to:
- Position our clients' sites as the answer to consumers' needs by providing them with the most relevant search results.
- Drive qualified traffic to our clients' sites via higher visibility at search engines, directories and services for targeted keywords.
- Provide detailed reporting that is used to optimize all Get Your View LLC. efforts — search engine, media and creative.
The search engine process can be divided into four steps:
- Strategy and Implementation
- Optimization
- Site Submission
- Reporting
Strategy and Implementation
Each search destination has its own unique algorithm for ranking pages on the web. Once a list of targeted keywords is
developed, our search engine experts develop custom "landing pages" for each search engine. Our search engine experts
continually monitor search algorithms, and therefore are able to design pages to accommodate each one. For each targeted
keyword phrase we tailor a set of pages that are designed to rank highly at each of the major search destinations. Search
engines use specialized software known as “spiders” that automatically scan websites and recognize keywords and common
themes, and rank them accordingly. Through the use of proprietary software, Get Your View LLC. is able to serve up
different versions of the same page based on which search engine a request originated from, and therefore accommodate
each spider's unique ranking algorithm. If the request originates from a person browsing the web with the aid of a search
engine, a page is served offering information and links relevant to the term searched for.
What distinguishes our approach to search engine optimization is that we do not optimize a site exclusively for search algorithms. Our efforts make the site more effective for humans browsing online as well.
Optimization
Our proprietary search engine tracking system also provides valuable insights that are used to optimize all of Get Your
View LLC.'s efforts on behalf of the client. By learning which keywords and which portals draw the most qualified search
result traffic, our media department can focus media placement and keyword buys on the same keywords and portals Similarly,
upon acquiring data regarding the most qualified users and what they are seeking online, the creative team can use this
information to optimize the messaging in banners, emails and site content.
Site Submission
Our search engine experts possess a deep understanding of how and where users look for information online, as well as how
those destinations feed search engine databases. A comprehensive site submission strategy, which involves submitting a
client's website and our Search Engine Landing Pages to the major search destinations, is essential to the success of any
online promotion campaign.
Reporting
Software, which serves tailored versions of pages to search spiders and users, also allows comprehensive tracking of search
engine results — not just through increased traffic, but through actual conversions as well. GYV's search engine tracking
system can follow the trail backwards and determine the percentage of user sign-ups, which link and on which Search Engine
landing page they clicked on, and what keywords were searched for at which search engine.(previous sentence is very confusing)
This reporting allows us to generate detailed data and calculate the ROI of our efforts.
Example SEO Package
A typical SEO package includes the following: -
- No. of Key phrases Optimized = 20
- Dedicated Account Manager
- Dedicated SEO Expert
- Website Analysis + Ground Zero Report
- Keyword Research
- Competitor Analysis
- On-Page Suggestions
- Optimization of Titles and Meta Tags
- Article Submission
- Blog posting and commenting
- Press Releases
- Forums
- Submissions to Top Search Engines and Directories
- Social Book Marking
- One Way Linking
- Video Submission
- Email Marketing
- Social Dominance
- Photo Marketing
- Profile creation
- PPT Marketing
- Online community creation/ management
- Social reputation monitoring
- Q&A building
- Review space management.
Example Local Business Listing Package
- Business Details
- Web site Link
- "Featured Business" status (listing featured above the Basic & Standard packages in the search results and rotated in our "Spotlight Business")
- Ability to upload multiple photos to gallery.
- Target 50 zip codes
- Add 5-10 search terms
- Ability to create or upload coupons
- Ability to upload and show videos
- Business Tag line stands out in RED LETTERING
- Your listing pushed out to the web & displayed on the biggest web sites, search engines, and social networks of the internet. (ads only display to people in the 50 zip codes you choose).
Make an Inquiry
Interested in receiving more traffic, visitors and sales? Please fill out the form below for a Free SEO analysis on your web site.